Disadvantages of hiring a marketing freelancer

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Some freelancers work informally, without issuing invoices and without a contract. This can be a disadvantage for your company's financial management. In addition to the absence of an invoice, not having a contract can be a problem, as there is no clarity or definition of the service you are hiring.

What if the paid work is not delivered? What if it does not meet expectations and the freelancer is not willing to redo it?

Dealing with these and other issues can be challenging with freelancers. In contrast, agencies tend to be more formal in this regard.

Has expertise in only one area
In the case of more complex work that requires more vp communication officers email database expertise, the work of a team would be welcome. However, freelancers are usually very good at just one type of work.

For example, a freelance graphic designer is great at creating materials such as images for social media, flyers and folders, but does not know how to create ads on social media or develop a website.

If you choose to work with freelancers, you will probably need to hire more than one to handle the variety of demands.

Variety of Experience
While in a marketing agency all services are supervised by someone with more experience, when hiring a freelancer you will only be counting on their knowledge.

Furthermore, the agency brings together the experience of the entire team, plus the variety of segments and sizes of companies served. The freelancer will always have less experience than a marketing company that has a team and time in the market.

How to choose between a marketing agency or a freelancer?
Whether it's a marketing agency or a freelancer, both have much more to offer than what was mentioned in this article, even with their advantages and disadvantages.

However, you still need to choose which hiring makes the most sense for your company.

To make this decision, I recommend analyzing:

What is your need and goals?
Which provider has the most success stories?
The amount available to invest in marketing
What do customers say about them?
What solutions does each provider offer?
Then, compare these features with everything we discussed previously. This way, you can clearly analyze which of the options is most worthwhile according to your business profile.

The right choice: The Marketing Mentor helps you scale!
A marketing agency offers many benefits and greater possibilities to leverage your company through a highly strategic vision. Especially when it has years of experience and good results around the world – like us!

We have already served more than 50 clients in Brazil and Portugal.