Optimizing the awareness vectors of native podcasts , a major challenge
The success of a native podcast depends mainly on its distribution. "You can make the best podcast in the world, if no one listens to it, it's useless," emphasizes Fannie Rascle. The recipe is simple: use all possible communication channels. A challenge taken up by traditional media, which can leverage their press relations, the visibility of their shows and their presence on social networks, which should not be overlooked at a time when 59% of native podcast listeners discovered them through this channel.
The vectors of notoriety of native podcasts. Source: Médiamétrie – Global Audio – March 2019
The last step is to adapt their gambling data singapore social media strategy with content specific to the uses. This is particularly the case for subtitled video teasers redirecting to listening platforms. Regarding the choice of these platforms, there are many. Le Parisien , for example, broadcasts "Code Source" on iTunes, Deezer, Spotify, Majelan... and even on Youtube.
“ Blanche Gardin: The Story of a Punk ” has more than 400,000 views on YouTube.
Setting out to conquer new audiences
The offer of native podcasts has taken off in recent years. The themes, varied, are aimed at a very broad audience but also a very affinity and qualified one. Listeners go in search of content likely to interest them. "With the podcast "Nouvelles Mères" co-produced with Marie Drucker and Sidonnie Bonnec we talk about parenting, motherhood to address audiences that are not necessarily those of RTL but more targeted, more expert communities" explains Antoine Daccord.