In its recent commercial, “Your Verse,” the legendary Apple company clearly demonstrated how completely different people use the iPad to achieve their goals.
Essentially, potential customers were shown how the iPad could help improve their own experience, which in turn led to increased interest in the product among the relevant audience.
Sheri King
In addition, the company attempted to project onto the public consciousness a social norm in which the use of an Apple product invariably leads to success.
For this purpose, the famous writer Cherie King was invited to shoot the commercial. By showing the audience how she takes photos on the iPad and how these pictures are then inspired to create her masterpieces, Apple seems to be giving everyone a signal that they need to act and shows exactly how.
The brand is sending a message that even famous and successful people find the iPad a great tool for capturing the moments that really matter.
New Travels
Caption: "Traveling changes the way you look at your own life. I discover new things all the time, and I am happy to share my discoveries with others . "
How can you apply this principle to your landing pages?
It's quite simple. You need to visually present your product in ecuador phone number data such a way that it is clear at first glance what problems the offer is aimed at solving and what opportunities it provides.
Notice how The Art Institute of Pittsburgh colorfully presents its courses on its landing page:
Training courses
With a background image showing students sitting at computers and developing creative projects, the institute demonstrates the learning process and even the learning outcomes.
Naturally, this encourages the target audience to subscribe to the news of this educational institution, and in the future, to study within the walls of the institution.