Beatrice Testa
/ Lead Generation / What is B2B Marketing? See How to Build a Funnel Today!
Summary [ Hide ]
1 What is B2B marketing?
2 What are the differences between B2B and B2C marketing?
3 How to do B2B marketing?
4 What are the most valuable metrics for B2B marketing?
5 What is the future of the B2B consumer?
6 What can we do to adapt to this future and present?
B2B marketing can be a much bigger challenge compared to companies that focus directly on the end consumer.
You need to generate much more value for your brand and deal with a slightly longer and more careful sales flow. Decision makers will be more rigorous when choosing a product or service that impacts your company and, consequently, your audience.
But… difficult doesn’t mean impossible, right?
That's why I've put together a complete guide on B2B Marketing, covering everything from concepts to the main metrics you need to analyze in your day-to-day life.
Let's go?
What is B2B marketing?
Two hands shaking. In the background, two buildings.
To begin with, let’s understand what B2B means.
This acronym stands for Business to Business. In other words, spain number dataset are companies whose business model is to sell to other companies .
This means that the client for this type of business is not Rafael who went to the clothing store on the corner to buy a coat for the new cold wave, but rather Rafael's real estate agency that needs software to generate qualified leads, for example.