What is CTR? And how to improve click-through rate?

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Fernanda Andreazzi
/ Lead Generation / What is CTR? And how to improve click-through rate?
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1 What is CTR?
2 In what types of campaigns is it important to evaluate the CTR?
3 What are good CTR values?
4 Is CTR a vanity metric?
5 How to optimize CTR for each type of campaign
One of the most important metrics in Digital Marketing is the CTR — or Clickthrough Rate .

CTR is a metric that determines the impact of your CTAs singapore number dataset the campaigns you launch. Tracking it is essential to understand whether your efforts are actually producing results.

There are several ways to analyze CTR, as it is not an independent metric. It will always be linked to a specific campaign.

And since there are campaigns and campaigns, as well as offers and offers, analyzing the CTR is a job done on an individual level most of the time.

But of course: all actions and all adjustments inform others, successively, as it should be in digital marketing.

Today we’re talking about CTR. Let’s talk about your main concerns, and also analyze actions that need good CTRs to work well.

Shall we begin?

What is CTR?
Woman with doubtful expression
CTR is an acronym that stands for Clickthrough Rate .

Basically, it indicates how many people clicked on a specific CTA within a campaign.

Let's look at a quick example: you send an email, and in that email, you include a button for the person to click and take advantage of the offer you are offering.

The CTR of this email will indicate how many people actually clicked on that button.

Read also: 30 Sales, Marketing and CS KPIs that Leaders Want to See on Their Dashboard
In order for this calculation to be created, it is also necessary to analyze the email opening rate , in this specific case.

This is because only people who opened your email will click on the CTA.

In some other campaigns, it is also necessary to analyze some other metrics to better inform the CTR calculation, which we will analyze below.

But to summarize: CTR indicates how many people clicked on your offer and came into contact with what you are offering in it.

The next metric to analyze, within this same axis, is CRO. It will indicate how many people are actually converting to your business objectives, not just clicking on your CTAs.