Users consume more and more content online, and they have different expectations for each brand. People quickly learn which companies provide quality content at the right time, and which ones just “stuff” them with advertising. Consumers expect relevant information based on their current relationship with the brand, their purchase history, and their means of communication.
The secret to effective content marketing is personalization. A marketer must be aware of what stage of the buying process a potential customer is in and provide them with content based on this data. However, if you pakistan phone number data simply increase the volume of published texts, they may become worthless in the eyes of the user. For example, a new study by TrackMaven demonstrates the fact that increasing the frequency of publishing posts on social networks negatively affects user engagement. This dependence is clearly visible in the graph:
More posts, less engagement
Blue represents the engagement rate, and green represents the average number of posts on social media.
A well-thought-out content marketing strategy is also important here . Content should be addressed to people who have different goals and expectations at each step of their conversion journey. Successful content marketing strategies are based on different sources of information and are addressed to different representatives of the target audience.