The lead’s recorded level of activity on your website or landing page is the determining factor for online behavior-based qualification. What actions did the visitor take while on the page? Did they view the pricing page, download files, visit landing pages, fill out forms? Scores are based on these factors. The types of pages and forms the visitor interacted with are just as important as the number of them.
How to assign points?
Assign points from 1 to 10 to different pages depending on their importance or based on your priority scale. Add or subtract points, evaluating the lead's activity/inactivity on the page. If a person visited the price page, add 5 points, downloaded a file - add another 3. If the lead's activity on the site stops, assign negative ratings.
Qualification based on email marketing effectiveness
People are visiting your pages and signing up. But you’re not sure which contacts are hot. Monitor your email open rates to understand which leads are good.
How to assign points?
Assign a certain number of points to each element and each link in your emails. 1 point for opening an email, 3 for clicking on a link, 5 for studying the offer or other actions you plan. Unsubscribing is negatively assessed.
Lead qualification criteria according to LPgenerator
Qualification based on social interaction
How a lead interacts with your brand via social media is bulgaria phone number data important to understanding their purchasing intent. Track people’s social activity. Did they like your tweet or Facebook status update? Did they share a link? Did they comment on an offer on your profile? Do they like your page? All of this requires scoring and then weeding out unqualified leads.
How to assign points?
Check the activity of users in your social media groups on a 10-point scale (liked a page, post or tweet, shared, commented, etc.). Lack of activity is assessed negatively.
Content upload based qualification
Few marketers do this, despite the useful effect it has on understanding the level of interest of leads in the product. Start posting updated content on the website, in email newsletters and in social media.
How to assign points?
Assign points based on the number of downloads of updated content. Remember, however, that each piece of content should have its own score. For example, a 6 is given for downloading an e-book, a 3 for a manual or cheat sheet, a 4 for an infographic, etc. If a lead sees a new file but doesn't download it, they are given a negative score.