The Future of Privacy and Data Protection in Online Advertising

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Companies like Apple, Red Bull, Disney, Porsche, and even Salesforce stand out because of the strength of their brand despite the fact that they sell commodity products. Brands create immense value through perception, emotional connections, and trust, often commanding premium pricing and tremendous loyalty. So if your company already has a strong brand perception due to its longevity, experience, innovation, or A-list customers, don’t be afraid to lean into it as a means of breaking out of the commodity zone.

But even if you’re not one of the big players gambling data south korea in your space, it’s never too early to start cultivating your brand. Simple and inexpensive things like content creation (e.g. articles, videos, podcast appearances) can help your message transcend your product and win more business.



In a modern selling landscape full of endless, similar-sounding solution choices, infinite distractions, and product-centric sales pitches, being seen as a commodity is a risk for so many sales organizations. But a few small tweaks to your narrative and selling motion can help prevent you from drowning in a sea-of-sameness.