The practice of subscribing to monthly mailings of themed boxes filled with cool gifts was started by Birchbox in 2010. When the company developed a similar offer for men, they gained over 800,000 subscribers worldwide and their annual revenue exceeded $96 million.
There are now over 600 Birchbox-like services operating in the US. Even retail giants like Walmart, CVS Pharmacy, Amazon Lancome are exploring the gift set mailing market. It's very simple: the client pays a monthly subscription fee (which varies from a couple of dollars to several hundred depending on the service) and fills out a questionnaire about their preferences. After that, they regularly receive sets of products right to their doorstep.
In Russia and the CIS, you can also find similar services, and one of the representatives is LootBox, Kinobox, L'Etoile Box and others. And although this practice is not very common in our country yet, why not take it as an idea for lead generation, increasing sales or increasing brand loyalty?
Today we'll look at 21 examples of the most belarus phone number data interesting gift sets, but first, a little about why this works:
1. Targeting
Whether you're a chocolate lover, a wine connoisseur, or a comic book fan, there's a subscription to suit your needs. Most offers are tailored to specific interests.
2. Curiosity
The subscriber provides information about his tastes and preferences, but he never knows exactly what products he will receive in the box. Thus, each package is a mystery. Thanks to anticipation and curiosity, the satisfaction from receiving monthly gifts increases significantly.
3. Price and convenience
This is probably the most important factor for most brands. Not only do subscribers get gift boxes delivered to their door, but they pay very little for it. Birchbox, for example, offers 5 samples of the latest products for just $10 for women and $20 for men.
4. Delight
The delight the consumer gets when opening the box is, of course, the secret to the success of this business. If you can turn something ordinary, routine (like going to the store) into an unforgettable, unique experience, people will not only pay for it, but they will also recommend your services to their friends.
So, here are 21 examples of great subscription offers that are hard to refuse.