I can personally attest that money is changing hands right now, and it’s in favor of those that fervently prospect. They are also empathetic and relevant. They’re offering innovative solutions to problems that prospects hadn’t considered. They are keenly aware that prospects’ leaders are looking for answers to an overwhelming amount of problems right now – so they’re picking up the phone, listening, innovating, and demonstrating value. How many of your clients and prospects have already been called by your competition this week? If you don’t know, you better start calling.
Now, Back to Prospecting Objections
Objections. You’re going to still get gambling data netherland them – even when you’ve got empathy packed into relevant offerings, stories, and solutions.
Yes, even when you can legitimately help them with some of their toughest issues, they’ll still object to you interrupting them.
We’ve been keeping track of the objections that Sales Gravy and many of our clients have been getting during this crisis. The data is clear: There are five common objections that you need to anticipate during this crisis.
If you’ve read Objections by Jeb Blount, you learned two important truths about prospecting. First, prospecting objections can and must be anticipated. Second, leveraging the objection turnaround framework (LDA: Ledge, Disrupt, and Ask) is the way to deal with prospects’ RBOs (reflex responses, brush offs, and objections).
How to Create Engaging Video Content for Social Media
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