Difference between Facebook and Google advertising

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Based on our experience with our clients, they often ask us the following question: What is the difference between Facebook and Google advertising? There are many differences, but we must undoubtedly understand two fundamental aspects. The first is to know what type of product or service you are going to sell, its value, and secondly, to take into account how we want to connect with our audience. To resolve this important question, we have prepared this interesting article.

Difference between Facebook and Google advertising


To fully understand the difference between advertising on Google and jordan number dataset on Facebook, we have prepared this summary table where the main differences are classified.



Causes Google Facebook
How the user searches There is a direct relationship with Google search They live among their social relationships and find the announcement
Cost per click CPC (varies by sector)

They generally have a higher cost It generally has a lower cost
Audience segmentation Segmentation is done by keywords Segmentation is done by a list of data provided by Facebook, such as Interests, Age, City, Behaviors, Education, etc.
Branding Generate interest in a specific product that the user is looking for Generate brand recognition
Types of ads It has several types of ads There are many ad formats possible
Final platforms Google allows you to reach different display platforms It allows us to reach different display platforms and Instagram.
Relationship with your audience You don't work on a community from Google Facebook ads are all about building a community first and then getting sales for your business.
Remarketing Many agencies present reports showing that remarketing on Google is not as efficient as on Facebook
Quality of visits Visits to the web through Google are usually related to higher quality Facebook visits, on the other hand, are of lower quality because the user sees advertising and in many cases enters out of curiosity.
Creativity Google Ads allow us to be less creative Facebook has advertising tools that allow us to create more visual campaigns.
CPM cost per impressions Google has it restricted Facebook encourages it






Let's start to break down this interesting comparison table.


1. How does the user search?

This is important and key to start our advertising strategy. The main difference between both is that while when someone searches on Google, they are looking for something specific, such as a service or product, with advertising on social networks or advertising on Facebook we advertise and the user is suggested that advertisement, therefore the user as such was not looking for that product or service while with Google advertising they were looking for it.

This can be controversial, because we may think that Google benefits us and the answer may be yes but no, because with advertising on social networks we try to make our product known among people with common interests.



2. Cost per Click

In digital marketing advertising there are two fundamental values: "Cost per Click" and "Cost per thousand impressions". The CPC is generally much higher on Google than through Facebook or Instagram advertising, but depending on the product or service we sell, it may be more worthwhile to make an advertising investment on Google.