How social media management works

[shukla7789]

Picture of Digitall Blog
Digitall Blog
How social media management works
Many people wonder how social media management works and, to understand this subject, you need to keep in mind that, more than just applications for posting photos, making comments and generating memes, social media are important marketing tools and need to be used as such.

That is why in this article we will explain how social networks work and how social media management works, since it is not enough to simply post, you need to have strategic thinking behind true management. Keep reading!

What are social networks?
Social networks are websites and applications created with the aim of connecting their users, regardless of location, sharing ideas, interests and making new friends.

Many believe that the first social network created was germany number dataset or even Orkut and MSN , but this is a mere mistake. The first social network created was SixDegrees .

SixDegrees was launched in 1997 and, in addition to being considered the first social network in history, it was also the first network to allow users to create profiles, send invitations to friends and organize groups, reaching around 3.5 million users from 1997 to 2000.

Like everything in the world, social networks have evolved and improved their performance, and SixDegrees made way for MySpace and Orkut, social networks that no longer exist.

If today Instagram , Facebook, TikTok , among others, are improved and at the peak of their technologies and services, it is because the old social networks bet on different models until we reached the ones we have today.

Understanding how social media management works
Although digital marketing emerged in 1960 with the internet, it was only with the increase in presence on social media that professionals changed their view on the professional management of platforms.

Based on the idea that if your audience is somewhere, you should go there, companies and service providers began to seek their space on social media. Initially, without much strategy, just trying to make their presence felt, which may have worked for a while, but social media has evolved and today it is not enough to simply post, you need to have a strategic thought behind each post.

What is social media management?
Social media management involves creating a professionally configured profile, as well as analyzing audience, reach, engagement, dates and times for creating and publishing strategically designed content.

After publication, management also involves monitoring and analyzing metrics, i.e. the results obtained after a certain period of management. Based on these results, subsequent strategies are improved to be constantly optimized and always achieve favorable objectives.

Social media management
Who manages social networks?
This social media strategy and management work is all carried out by specialists in the field. Journalists, designers, advertisers, marketers, public relations professionals and professionals with specializations in the area are the most common people who work with this service.

Regardless of training, the important thing is that the person really has knowledge of the platform that will be used.

What are the most used social networks and which ones should I be on?
Speaking of platforms used, it is essential that you know which social networks are most prominent in the sector, as well as find out whether you need to be on all of them or just some of them. Check out the most used social networks below:

Instagram
Created by Meta , Instagram allows you to create and share your photos, stories and videos with the friends and followers you care about. It is a social network that has become very popular in recent years, gaining preference over Facebook. In addition, it is a social network that allows you to sell through it.