In-stream ads that cannot be skipped

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Google Search Ads can be quite expensive, and a sloppy approach to keyword usage can lead to waste. A great way to narrow the focus and prioritize campaigns is to target weak keywords to already engaged audiences. For example, use them to retarget people who visited your site within the past year or last week. This can also work for targeting users who have abandoned their purchase.

Dynamic Search Ads (DSA)
DSA is a type of Google usa cell phone number list ad that is automatically generated based on the content of your website. To create a DSA, you need to set up a campaign and then create an ad group. In this ad group, you specify the pages of your site that you want to target. Google will then create an ad for you based on the information on those pages.

DSA is a great tool to use in addition to your main ad campaigns. Specifically, dynamic search ads use your data feed to create and serve personalized content to your target audience based on the products they have already viewed on your website or app. If you sell hundreds or thousands of products, it is very difficult to tailor ads to each user. So, dynamic ad campaigns save you time and effort.

YouTube Ads
YouTube –second largestsearch engine in the world, so it is no surprise that e-commerce brands are actively using the platform. YouTube advertising through Google Ads is a way to advertise video content on YouTube or in search results to increase user reach. The ad can be your video, which plays before a user watches another creator’s video. The video can also appear in YouTube search results so that users can watch it in full.

YouTube ads come in several forms.formats:

In-stream ads that can be skipped;
video advertising in the feed;
splash ads;
Outstream Ads;
Masthead ads.
You can learn more about the advantages and disadvantages of advertising on YouTube in ourarticle.

YouTube advertising can help you achieve a variety of business goals, including: increasing brand awareness, building trust to make potential purchasing decisions, actively attracting new traffic, re-engaging previous buyers in your offerings, and connecting your audience through new channels.

Google Performance Max
The main difference between Performance Max campaigns and other Google Ads campaigns is that the platform automates campaign targeting and delivery based on information provided by the advertiser. This feature helps you get the most out of your budget, as you pay a fixed price for each sale made through your ads.

To create a Performance Max campaign, you will need to set up a conversion tracking pixel on your e-commerce website. This allows Google to track the sales generated by your ads. These campaigns can be run across all Google ad properties, which makes them very different from other types. Performance Max campaigns can be shown on YouTube, Gmail, and Discovery.

Remarketing ads
The percentage of users who make a purchase on their first visit to a site does not exceed, on average,30%. What about the remaining 70% of visitors? How to bring them back to the site and turn them into buyers? The answer to this question is obvious: remarketing is worth it.

Remarketing is the display of online advertising to users who visit a site at a specific time and perform a target action. For example, you could view a product in a certain online store, and then the ads for that store follow you to other sites, search engines, and social networks.

So, remarketing ads help you reach people who have already visited your website. How it works: cookies are placed on a user’s computer, and then relevant ads pop up while they are browsing the web. To use this feature, you will need to set up a remarketing list in Google Ads that includes people who have visited your website. Once the list is created, you can start publishing remarketing ads.