Find out in a separate article how Andat can be used to build funnels and conduct cohort analysis to optimize marketing efforts. Test marketing hypotheses, improve the customer journey and increase conversions.
Read also: "Cohort Analysis of Marketing Efforts - Build Any Funnels with Andata"Read the article
Highlight goals and expected results for improvement
The hypothesis must bring specific benefits and lead to a measurable result. For example, it could be an increase in conversion on the landing page or an increase in the number of positive reviews about the product. If the hypothesis does not solve a specific problem, it is a waste of resources.
Select relevant methods for testing hypotheses
Use the right tools to choose the best solutions. For example, A/B testing is bulgaria consumer email list suitable for optimizing website pages, and end-to-end analytics reports are suitable for evaluating the effectiveness of advertising campaigns .
Some advertising services, such as Yandex Direct , already include an A/B testing function, which allows you to choose the most successful banner to display.In the next section, we'll cover more in-depth hypothesis testing methods, including A/B and multivariate testing, as well as ICE and RICE scoring methods. We'll also dive into the Kano Matrix and other important analysis tools.
If you want to quickly launch a new ad campaign without any accumulated statistics and test keywords without waiting, we have a detailed guide in another article.