Despite the deep meaning that the organization's mission carries, it is often written quite prosaically. But even a short slogan that expresses the desire to bring specific benefits to others (for example, to produce high-quality acoustic speakers) will make people pay attention to your brand. After all, you care about the best product for not only modern consumers, but also future generations.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Psychologist Viktor Frankl claimed that those who survive are those who have a meaning in life, who clearly know for what purposes they should fight for a place in the sun. In business, everything happens exactly the same way. The main idea serves as a kind of "compass" of the organization, suggesting where and for what it should move, but not saying how to do it. It sets a model of behavior, the nature of actions necessary for better business development, forms a corporate culture and ethics.
Why should you go down this path? Only high and clear goals for the majority will inspire a team of employees to work together to achieve them, and not material gain. Although in another place the salary may be higher and the coffee sweeter.
A well-formulated mission that defines the company’s core values and principles will become an effective management tool and provide a number of advantages:
manifestation of a unified team spirit , formation and development of corporate culture;
employees' awareness of their own importance for the company's development;
increasing the level of efficiency of each team member and the entire organization as a whole;
the basis for the further development of the ideological component of the company;
formation of its own image , distinguishing the brand from competitors with a similar product.