If a user buys your product but then disappears into the fog, it's a huge loss. Don't let them get lost!
Every time a customer chooses your product, it gains an advantage over all the alternatives that were not chosen. And this gap increases with each purchase. Everything is important in forming a habit, but one of the most important aspects is design. Don’t just design it “to be there”, create it from scratch with the purpose of forming a habit. Of course, this is a difficult topic and you will not be able to get one single correct advice on how to achieve this, but it is worth thinking about at the “before” stage.
Nir Eyal and Ryan Hoover described the “hook” model: a four-step process that should be used to form consumer habits (investment - trigger - action - reward)
Nir Eyal and Ryan Hoover described the “hook” model: a four-step process that should be used to form consumer habits (investment - trigger - action - reward)
Your ultimate goal is to get the user to the point where they don't have to think about the choice or analyze it, but make it automatically.
4. Loyalty and gamification
Of course, the product itself plays an important role in optimizing a loyalty program (because if its qualities leave much to be desired, it is not so easy to motivate the client to make repeat purchases), but one should sri-lanka phone number data not lose sight of the methods themselves, for example, the use of gamification principles. How to apply them in practice? There are many ways, here are just a few (by the way, the popular Duolingo app successfully uses them):
Points/scores in a variety of variations
Achievements
Competition (comparison with other users)
There are many ways to structure your loyalty program (for example, personalization by product type: for lips, for eyes, etc.)There are many ways to structure your loyalty program (for example, personalization by product type: for lips, for eyes, etc.)
5. Invest in fans
Always care about your customers and don't let the current tasks overshadow this fundamental principle. But in reality, there are very few companies that can be called customer-centric.
What does customer centricity mean? There are several main principles:
If the client is not satisfied with something, allow him to share his opinion without hindrance and let him know that you heard him.
Listen to all complaints and resolve the issues raised.
Work tirelessly to fix ALL problems, even those from the most irate customers.
Correct errors as quickly as possible.