Email marketing trends in 2024
Now that you know the beginnings of email marketing, we will focus on the current era, where almost every year new innovations are implemented that make this tool even more effective. An era marked by personalization , segmentation , automation and omnichannel approaches remain at the forefront of email marketing.
Some of the trends we have seen in 2024:
With increasingly crowded inboxes, audience segmentation becomes essential. Sending targeted emails to engaged customers based on their interests and behavior will increase the likelihood of success.
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Business name, address, and phone number (NAP) : This data should be accurate and consistent across all platforms. Consistency is key to Google recognizing and prioritizing your business in local searches.
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