How to sell on Instagram: strategies to boost your online store

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If you've decided that you need to find out how to sell on Instagram, it's because you've already realized the importance of being where your customers are. And it's no wonder, because according to a survey by We Are Social and Meltwater , the social network focused on sharing images has 113.5 million users in the country .

As the third most used social network in Brazil in 2023, Instagram is a channel that attracts a strong audience and generates sales opportunities. In this promising scenario, a survey by Opinion Box shows that 44% of people who use the network say they interact with brands and 64% say they have already purchased products or services discovered on the platform.

That's why you need to know which strategies to put into practice to south korea number dataset advantage of the potential of the tools available on Meta's image platform for your online store.

Want to know the first steps? Keep reading and we’ll show you the way!

How to sell on Instagram: what you need to know
What is Instagram Shopping and how does it work?
Is it worth using Instagram Shopping for online sales?
E-commerce marketing strategies on Instagram
Prepare a great shopping experience
Offer cheap shipping in your online store


How to sell on Instagram: what you need to know
The first thing you need to do to start selling on Instagram is to create a business account . This is a basic requirement, as without the professional version you will not be able to access the Instagram for Business features , which are not available for personal profiles.

To set up, you will need to convert your personal profile (or a new profile for e-commerce) to a business account.

With the change, sales tools and professional panel records will appear for use in your online store , which will also allow you to monitor your business's performance on the social network.

To help you, we have outlined the steps below to set up your store's business account on Instagram. Check it out:

How to Convert Your Instagram Profile to a Business Account
Tap the icon with the 3 lines rsWlY7cz0RJ_e6oQ5esRANTG723xFtUWOw8i1ynJ6GX97CoGY20h1PobCu0k_N1u5neRQxlY_q LWBNZdOb31iXsEmglkqwrRCaX_Lj5JoaQGlaPLmzBl-CDLIvAXKB958R5L_zgeWOjwC-e8JPn21in the top corner of your profile;
Tap the gear CAOVQQZGApgsr0lbwyUeonktXxd-m62HCg9XKWMQoFYQJ6i-oYpjkQI0CXKnDRZRav1S5bG1Tk FQL9blu6R5yo3QyX5rdai-KaowIkJyAaRPWRBnV7D4irUksEY4aT5IvSW-CW1Pa3i156obA_hEH and go to Settings & Privacy ;
Next, tap Account , select Switch to a professional account , and tap Continue ;
Choose your business category and tap Finish ;
Now tap OK to confirm the procedure;
Tap on the Company option and tap on Next ;
That's it! You've now changed your account to a professional account.

The following steps are optional, but we'll list them here so you know what they are and decide whether you'd rather configure them next or come back to this section later:

Enter your contact details and tap Next again (if you prefer to skip this step, just tap Don't use my contact information );
If you want to use the sales tools offered by Facebook apps, you can link your business account to a Facebook page;
To finish, tap the X in the top right corner of the screen to return to your profile.
Now that you know how to set up your business account to start using the features of Instagram for Business , it's time to learn about one of the main tools: Instagram Shopping!