Examples of guidelines from famous brands

[subornaakter40]

"Russian Railways"

The corporate identity guideline of the Russian company JSC Russian Railways is an official document that outlines the design features of the brand, its corporate style and color, as well as the main principles.

The railway transportation giant decided to undergo a complete rebranding more than ten years ago, in 2007. Thus, Russian Railways abandoned the classic wheels and wings, giving professors edu email addresses preference to the stylish and laconic word "Russian Railways". The company focused its attention and efforts on modernity and attractiveness, moving away from the classic strict style. Let's take a closer look at the Russian Railways guidelines.

Examples of guidelines from famous brands

This material (design of the corporate style concept) was called "Guidelines for the application of the corporate style of JSC Russian Railways". The company's designers created several sections that present its vision, mission and values. The updated design idea consists of specifically designated brand elements. Integrity, Mastery and Renewal have become the new corporate values ​​of the railway monopoly. Unfortunately, the developers of the brand book did not pay due attention to the history of the company's development, making the document laconic and even boring.

Microsoft

Microsoft is widely known all over the world. Their guidelines successfully combine accessible and simple rules of corporate style.

The new system is based on the principle of interaction of the company's products, which can improve the world. The updated style presents Microsoft as a clear and convincing brand. Thanks to the recommendations made, the theme of how the company's style helps to unite under the world-famous Microsoft brand is revealed from a new angle. The task of the corporate brand book was to attract more attention.

Microsoft tries to keep up with its competitors by updating logos and styles. Each time, this is a large-scale action that captures the interest of people and various companies. Microsoft treats all its products carefully, creating a corporate style for various platforms (Bing, Skype, Office, Xbox). The company has firmly and permanently entered people's lives, giving useful and popular products for daily use.

The new logo, created in 2012, had an important task to show users that the company strives for progressiveness and uniqueness. The Microsoft brand is not a one-day company that is unknown to anyone. Millions of people use products created by Bill Gates' team on a regular basis. That is why it is so important to leave a good impression. The design of the products, the color scheme, the company's values ​​- all this inspired designers and marketers to create exactly the logo that we see today. It plays a key role in shaping Microsoft's recognition and success. The logo helps preserve the memory of the company's history and create new connections for its bright future.