Important content should generally be linked on the homepage. The homepage is generally the most important page with the most traffic on many websites. For this reason, according to Google employee John Müller in the last Webmaster Hangouts, it is crawled comparatively often.
If the homepage links to other content, Google will find this content more quickly and classify it as more important than content that is not linked and is more difficult for users and crawlers to find. It is therefore important to know which and how many contents are linked to other content, not only via the menu structure but also in the texts. Care should be rcs data romania taken to ensure that the content is not random but rather within thematic blocks on the website. If possible, strategies such as pillar pages can be used .
While other parts of the URL have gradually disappeared from the SERPs, the domain remains visible. According to Danny Sullivan, Google employee and founder of the online portal Search Engine Land, this will continue to be the case. This can be considered an important trust factor, as the user can see which domain he is taken to when he clicks.
However, several Twitter users asked why the domain is often not displayed in mobile searches if this is an important criterion according to Google. The question has so far remained unanswered