The scheme for setting up a lead form to launch lead generation on Instagram is as follows:
So, you have already created an ad. Now open the tab "Lead Generation Form" and click here "New Form" .
Enter its name, having previously selected the input language.
Go to "Materials" and fill in all the fields provided :
" Welcome ". This is the screen azerbaijan email list the user sees immediately after clicking on the ad (even before the form appears). Write here why filling out the form is beneficial to the visitor.
" Questions ". Ask only the most important things: contacts, age, gender, region, profession. With the calculation that it takes a minute to answer, no more.
" Privacy Policy ". It must appear before the user, because you collect personal data and must guarantee its safety.
" Thank you ." This is your thanks for the person filling out the form and confirmation that the procedure was completed correctly.
Setting up configurations and field IDs . Go to the "Form Configuration" section, select the desired language and check the box next to "allow receiving organic leads". And for fields, IDs are set in the "ID field" section.
Click Save. This will create your Instagram lead generation form .
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
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You can find out which forms bring in more clients by going to the “Form Library” and clicking the Download button (it’s next to each of the lead forms you use). You’ll see a file listing the leads with their data, as well as the ad that attracted the user.
4 Tips to Get Rid of Junk Leads on Instagram
The goal of setting up lead generation on Instagram is to collect as many leads as possible. And the text of the lead form should encourage the user to enter their contacts in this form. But later, during the call process, it often turns out that the person did not intend to leave a request, and if he did fill it out, then purely mechanically, aimlessly. And your task is to ensure that there are as few of these so-called junk leads as possible.
3 steps to set up a lead form
The number of irrelevant requests will decrease if the form initially contains answers to the most frequently asked questions. Of course, they may be different in different business areas, but people are usually interested in price, availability of delivery, the possibility of arranging an installment plan or a loan.
Think through the texts in calls to action so that the user does not end up on a page with a form by accident. When a person clicks "Next", he probably wants to see more information about your product (service), but instead he is forced to fill out a form. Maybe he will leave the data (if he does not leave immediately), but most likely it will be a completely useless lead.