What is advertising technology

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How to promote PR proposals to the target audience? You need to use advertising technology tools. There is no single concept for them yet, so the term is considered from the point of view of several approaches - process-descriptive, process-effective and scientific.

And in the marketing sphere, three levels network marketing contact list are distinguished, with the help of which advertising technologies are analyzed:

General.

Private.

Local.

In general, PR technology is a full-fledged process of advertising presentation. This statement implies the unification of goals, means of communication and methods of its formation, content and algorithms of the work of process objects.

What is advertising technology

There are two more levels of perception: private and local. At the first, advertising technologies are tools and methods for presenting the content of one PR tool. At the local level, they are part of the PR creation process necessary to solve the tasks set.

What issues do PR technologies solve? To begin with, it is the search for ways to improve advertising and their implementation, testing the technological capabilities of the production process and making adjustments to its conditions. The final stage is preparation for the release of new versions of PR products.

In modern conditions, it is worth paying attention to the means of absolutely free advertising on the Internet - it is also used for active promotion and solving other marketing tasks.

Advertising technologies consist of the following elements:

physical objects (equipment and other devices used to produce PR products and services);

technological processes (implemented during the creation of advertising);

know-how (knowledge and information that is necessary for the development and use of tools and equipment, and the implementation of activities).

However, the main purpose of advertising technologies is data transformation, so the technologies themselves are well-established processes and operations used to create specific PR tools.