Once we’ve cleared up what UX Design is, we have to keep in mind the 5 areas that determine it: Usability, Utility, Functional Integrity, Visual Design, and Persuavity.
Usability
This refers to everything related to efficiency and user satisfaction when reaching determined goals in an environment. It’s linked to easy use, discovery, value, accessibility, credibility, and desirability. Some questions we can ask ourselves to see if we are on the right path are: can I easily identify the key functions of this product or service? If I can identify them, do I know how to use them and to what end? If we answer yes, we’re on the right track.
user experience
Fuente
Utility
A product or service doesn’t just have to be easy to use, but nigeria phone number data it has to be useful for the public to which it is directed. You can end up using a complex product for a long time if it’s useful, but you’ll set it aside quickly if it doesn’t make sense for you. Utility must guarantee that the product satisfies user needs.
Functional Integrity
When we talk about a trustworthy product, we’re talking about its functional integrity. This is a very important factor that marks the difference in the buying decision and it’s a territory in which you’ll also be able to find brands that are based on their principle values.
Visual Design
Between two similar products or services, the one with higher visual attraction tends to win. With design, you can also justify a higher price; it’s proven that people are willing to pay more for a better-presented product. In digital services, we call it UI (User Interface). You have to keep in mind that a good design must go hand-in-hand with other areas like usability and utility to be considered a success.
Persuasion
Persuasive design is an area that focuses on influencing human behavior through the characteristics of a product or service. There are some principles of human behavior that are based on this point: reciprocity, scarcity, contrast, comparison, perception, consistency, and social tests.