Rules for creating online audio advertising

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Keep the information simple

Typically, users of online platforms multitask. They listen to content and do other things at the same time, such as driving or cleaning. Their attention is divided between several things, so the information in the video should be accessible and concise. Marketers believe that listeners perceive audio advertising no longer medical mail list than 15 seconds best. Even if your video is half a minute long, highlight and shorten the main information. Most likely, a potential client will pay attention only to what is highlighted emotionally or intonationally. Try to make sure that this is the main idea of ​​the video.

Choose a friendly tone

Everyone likes it when the person they're talking to speaks clearly and in a friendly manner. Take this into account when creating your video. When users turn on the soundtrack, they want to have a good time. Let your ad help them do that.

Remember that in most cases, listeners are going about their business during audio advertising.

Control your speech rate

Audio advertising placed on the Internet is usually shorter than that which is heard on the radio. But this does not mean that you need to pronounce the same text at a faster pace. On the contrary: highlight the main thing and talk only about it. A speaker in whom listeners feel a living person is perceived positively.

Avoid loud background music

In an online platform commercial, the content is important, not the melody.

Rules for creating online audio advertising

Don't forget about smooth transitions

Platforms insert videos between other content, so audio ads need to start and end cleanly. Transitions shouldn’t be too long, or listeners will feel like they’re missing something on the air.

Analyze the differences between radio and internet advertising

There are several significant differences here. First of all, it is the length of the video: on online platforms, audio ads are shorter. The script should also be different. Platforms place videos between their media content. Usually, this is one ad, for example, when switching from one song to another. Therefore, your video will not have to compete with competitors in the ad block. Do not forget that listeners may be in different time zones and geographic areas.

Take care of multiple placements

The audience needs to hear your video at least three times to develop an interest in the product.

The emotional part

In some cases, an emotional reaction is more important than logic. Listeners often evaluate advertising based on the principle of "like it - don't like it". When listening to a finished video, listen to yourself. If it evokes positive emotions in you, then most likely your potential customers will like it too.

Harmony of voice and script

Even if you like the voice of the announcer, it is important to choose intonations that suit your script. If the information in the video is in harmony with the voice that voices it, this increases the trust of potential clients.

Musical accompaniment

Sound clips have no visual effects, so the brand image has to be created using a variety of sounds. The right melody and special effects will ensure the desired perception of the product.