Applicable type of thinking: divergent (quantitative).
Time required: from 10 minutes.
Essential tools: notepad, pen, good sleep.
Additional tools: a set of techniques for generating ideas.
It's actually very simple. We've identified the segment and the most pressing problem. Now we start writing ideas that will help solve it.
If you already know how to slovenia email list generate ideas on your own, great. If not, then, as they say, Google is your friend. Type in the search bar “idea generation methods” and choose the most suitable ones.
Write down everything that comes to mind. At first glance, some ideas may seem crazy. But, as a rule, the more ideas you write, the more unconventional and really working those that go in the second part of the list turn out to be. Try to come up with at least 100 ideas.
Example
Idea generation
Let's imagine that you have a company that makes custom furniture. The target audience is housewives whose husbands have a high income. What they like: a home visit from a craftsman, individual design, several sketches to choose from. What they don't like: a low level of trust in the manufacturer before the first purchase, it is difficult to imagine the final result.
List of ideas (took 5 minutes to put together):
Start a blog about making expensive custom furniture.
Make videos and show the production process itself.
Find clothing stores, beauty salons, flower shops, premium-segment ateliers in the city and establish partnerships with them on mutually beneficial terms.
Create a portfolio of the most unusual completed projects.
Provide 3 free sketches on site when visiting the customer.
Make a video guide on the topic of "how to choose custom furniture". In it, film all stages of the work.
Visit several popular TV programs, thereby increasing the trust of potential clients.
Establish cooperation with premium cafes and restaurants - manufacture furniture for them at special prices in exchange for placing your advertisements with them.
In flower shops where the price tag is above average, provide, for example, small wooden stands free of charge in exchange for advertising.
Invite a famous blogger to your production or studio, who will show your video on his page on social networks.
As we can see, out of 10 ideas written, there is not a single creative one. But if at least 100 were written, then there would definitely be a couple of quality thoughts.