Missing closing noindex tag

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The <noindex> tag offered by Yandex helps to close the service part of the text from indexing. Forgetting the </noindex> tag, you will close not only the service text from indexing, but also the necessary content.

Why it's bad: Text located after <noindex> will be ignored by the search robot during indexing, which may affect the position of the promoted page.

How to fix : Modern Yandex algorithms perceive content well both with and without tags, so they are able to distinguish service pages from the main content. When using tags on website pages, you list building for mlm need to review the code to avoid:

mismatches between opening and closing noindex tags;

incorrect placement of the closing tag (you need to make sure that it is placed immediately at the end of the block with service information).

Incorrect use of noindex tag.

Incorrect use of the tag for the purpose of "website optimization" is quite common. As a result, important page blocks are hidden from indexing, such as the site header with contact information, navigation blocks, filters, delivery information, links to social networks, reviews, etc.

In this way, developers try to achieve greater emphasis on the page content, but in reality, this can harm the page's position.

Why it's bad: This can complicate ranking for promoted queries. When evaluating a page, its information content is taken into account, i.e. whether it is able to provide the most complete answer to all visitor queries. If blocks with additional information are hidden from Yandex, the page quality assessment deteriorates.

How to fix: It is enough to just open blocks with important information for visitors to index. If you have doubts about the correctness of the actions, you can open the block on several test pages and look at the results.

Filling in metadata and titles only for promoted pages.

Unique and relevant to the content Title and Description should be prepared not only for the promoted pages, but for the entire website. It is also necessary to take into account pages with service information ("Contacts", "About us", "Delivery", etc.).

Why it's bad: This lowers the overall quality rating of the developer and his project. In addition, such an error leads to the loss of additional search traffic that can be brought by unoptimized pages.

How to fix: Be sure to fill in the Title and Description for all pages of the site. If there are a large number of pages, it is recommended to use templates.

Use of capital letters in metadata.

Often, to attract more attention to the content, optimizers try to make the snippet more noticeable by using capital letters in the metadata and headings. If this writing style contradicts the canons of the Russian language, search robots perceive this content as spam.

Why it's bad: Firstly, it will lead to a decrease in the page's position in search results. Secondly, if there are other signs of search spam on the website, the entire web resource will be subject to penalties.

How to fix: Replace uppercase letters with lowercase ones.

Duplicate on the first page of pagination.

The main page is the first page of pagination. Therefore, it is accessible only by one address. Often, developers confuse these pages, allocating a separate URL for each. As a result, duplicate pages appear.