How to Create a Company Logo Without Mistakes

[subornaakter40]

When creating a logo, try not to make mistakes. Then the logo will be of high quality. Here are the most common mistakes.

Error 1. Using a raster image
Raster images are not suitable for creating logos because they can make them difficult to reproduce. When such images are greatly enlarged, they look like a mosaic and are therefore unsuitable legal leads for sale for use.

Logos are usually developed using programs that work with vector graphics - Adobe Illustrator or Corel Draw. Vector graphics consist of dots that are calculated with mathematical precision, so the visual perception of such images of different sizes is the same.

Developing a logo design using vector graphics provides the following benefits:

the ability to scale the logo to any size without the risk of losing quality;

facilitating further editing of the logo;

easier adaptation of vector images to other media compared to raster images.

Mistake 2. Following trends
Trends don't last forever. They usually end up as cliches. A logo needs to be designed to last. So don't rely on newfangled tricks and techniques.

Creating a unique identity for your company is only possible if you ignore logo design trends.

Mistake 3: Overcomplexity
If an image contains too much detail, it will be difficult to perceive when printed or viewed in a reduced version.

The complexity of the design is fraught with loss of detail. Such a logo may look dirty or be perceived incorrectly.

For example, the fictitious Smashing logo has a fingerprint image. However, it is only visible when zoomed in significantly. When scaled down, the details are lost.

Note the logos developed by Nike, McDonald's and Apple. Each of their logos is quite simple and can be reproduced in any size.

Nike company logo

McDonald's company logo

Apple company logo

Error 4. Dependence on color effects
It may seem that the absence of bright colors leads to a loss of identity. Right?

But no! This is a common mistake. Designers tend to add their favorite colors, sometimes even relying on them entirely.

The choice of color should be made last, and it is better to develop the logo in black and white.

Mistake 5: Bad choice of font
When creating a logo, you need to choose the right font. This choice is the most important. If the font is not chosen, the logo may fail.

The main condition for choosing the perfect font for a logo is its compliance with the style of the image. But even here, things are not so simple. If the match is too precise, there will be competition between the graphics and the text for a person’s attention. If the font does not match the image, the viewer will not understand what to focus on. That is why it is so important to find the right balance.

Download a useful document on the topic:

Checklist: How to Achieve Your Goals in Negotiations with Clients
You won't be able to get your message across if you choose a font that doesn't reflect the characteristics of the image.

Mistake 6. Designing a logo for yourself, not for clients
It is not uncommon for a logo to be developed using the artist's or customer's favorite font or color. This should not be done!

Ask yourself, is this font and color really right for your business?

For example, using a modern typographic font would be inappropriate when creating a logo for a law firm.