The Power of Experimental Marketing in Capturing Unconventional Leads

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An innovation that is increasingly interesting doctors

During the pandemic, three UK hospitals used HoloLens 2 headsets to reduce doctors' exposure time to Covid-19 patients by 83% and reduce the demand for personal protective equipment , saving 700 protective items per week per department.

The introduction of augmented reality in the gambling data romania healthcare sector also makes it possible to superimpose medical images on the patient's anatomy to gain precision during operations . The start-up Osso VR is working with the Johnson & Johnson Institute to train surgeons with Oculus Quest virtual reality headsets . The Mayo Clinic in the United States is also innovating in surgical training after partnering with the start-up FundamentalVR.

Useful technology to support deconfinement

Chinese startup Rokid has created a pair of augmented reality glasses that identify infected individuals based on their body temperature . This device has already sold a thousand copies – to governments, businesses, schools – and replaces many checkpoints at the entrance to buildings.

"Remote temperature checking could be a great help for governments. Offering this technology via a wearable makes it even more convenient," Rokid Vice President Xiang Wenjie told Reuters.



Sodar is a useful AR tool for enforcing social distancing measures. A 2-meter radius around the user is drawn on the smartphone camera screen. A “health safety circle” is formed around the user and an alert is sent to them when someone crosses the boundary.