A positioning that does not convert. A "vanity" positioning

[shaownhasan]

Let's be clear, positioning yourself on that page will not bring you more sales . It will not bring you more conversions. It is not even certain that it will bring you more traffic. Maybe it will bring you more impressions, but if the keyword, despite being "dry", does not have high search volumes, it will be of little use to you. For example, "stuttering" has a search volume estimated by SEMrush equal to 4,400 searches per month.


SEMrush Keyword Overview: Stuttering Search Volume
Is this the right keyword?

Know the search volume of your keyword right away


Furthermore, even if we get to position ourselves up there, we will get a visit from a user who is in the initial stage of his research path , that of searching for basic information on a topic. The graph of the difference between some of the important considerations long, middle and head tail keywords has been teaching the effectiveness of the relationship between structured query and conversion for a long time now.


Graph of the relationship between long, middle and head tail keywords and Conversion rate
How to rank a site on the first page for a "dry" keyword
Once you understand the uselessness of these positionings, linked more to an excess of vanity than to a real economic benefit, if you want to position yourself on those pages to satisfy your ego, be prepared to gather three important resources: analysis, time and budget.