Black Friday doesn't just bring us an increase in sales, we can actually use it to increase our email lists . With campaigns aimed at our target, in fact, we can create anticipation for the promotion.
With a well-crafted campaign from a communicative and visual point of view we can what makes overseas chinese in australia data valuable asset invite users to subscribe to our newsletter to be sure not to miss the promotion that will be revealed only during day X.
In this way we can optimize the investment to make our product known and we will still have a "return" considering the emails that we will collect.
For more information, you can read the post: How to create a newsletter that everyone wants to read?
Black Friday Campaign
The first thing to think about is the communication campaign. Choose a Claim and a Visual that will distinguish the event. You can use it for the whole month, my advice is to think of something unique and recognizable, always leave something that characterizes you but try to create something impactful.
How Amazon Builds Anticipation For Black Friday
Amazon's Black Friday Countdown
Obviously Black is the color that most businesses will choose, but what if you could stand out by doing something different?
Create a dedicated landing page, make sure that this campaign is separate from your usual communication, for two reasons:
It will increase anticipation and interest in your offer
The uniqueness of the communication will give even more prominence to your campaign