event planning strategy
The part that precedes the actual event is perhaps the most important of all, the one in which the foundations of what will happen during and after are built. And in this, content marketing is fundamental, starting with the strategy.
The importance of strategy
People often think the other way around. They say, “We need a website, we need a blog, we need to be on Instagram and Facebook, we need to do live tweeting.” But the communication channels should be chosen only later, and this find investor through investor database also applies to telling the story of the event.
It’s not enough to think, “My competitor is doing that,” or to think that you have to be on a channel without having already decided how it will be used once it’s all over.
It recently happened to us with a very nice fair, Didacta : we needed information in the shortest time possible and having seen that there was a Twitter account we thought of getting it by contacting the organizers. Too bad that the account was no longer active since 2017! Probably, over the years, they realized that their audience - essentially teachers and those who work in the world of education - is not accustomed to Twitter, but this reflection should be made beforehand.