How many e-commerce sites opened a blog in 2002 and are still waiting to put something in it? To these people I say that spontaneous backlinks can also arrive - as long as there is something to link - but we have not seen spontaneous articles yet. When the link to the internal blog (empty) is also in the main menu, the tafazzismo is complete. Then there is the avant-garde middle way: the internal blog with 20 categories, all empty. But nothing, you had to have the blog, by force!
For further information you can read the post: When can an eCommerce not do without an internal blog?
Company blog with press review
A thousand times I have analyzed company blogs inside the main website. Behind that menu item "press review" there is often all the vanity of a property that strangles its presence in search engines. It drowns it in the ego of a some of the key features of band volume of pages in which out of 100 contents there are 5 pages of company services, an "about us" page, a page for contacts and 93 articles that talk about the company's presence at the Venticano trade fair or the one in Bari. And how do you expect Google to understand anything?
Internal blog with press review copied from other websites
The worst case is when the situation described above occurs, with the aggravating circumstance of having copied content from third-party sites. In such situations, a penalty is not enough, it would require the arrest of the owner and the forced removal of the website.