Creating and configuring dynamic ads in Yandex.Direct

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There are two options for creating dynamic ads in Yandex.Direct - based on the results of content analysis or based on an uploaded feed. The second option guarantees the ability to customize impressions as accurately as possible and provide complete information.

What are dynamic ads in Yandex.Direct and why are they needed?

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In the first case (based on studying the content), the site’s compliance with the following requirements is checked:

the presence of at least one page with fronk oil email list a list of products;

products should not be loaded , they must be present in the code of the page with the list;

Each item has a name and a link to a separate page with a detailed description.

In the feed option you need:

its preliminary preparation in accordance with Yandex requirements for a specific type of business;

uploading to the site and specifying a link or adding a file in the Direct interface;

validation .

To create, configure and optimize dynamic Yandex.Direct ads, you need:

a functioning website or feed for obtaining information on products;

special parameter {adtаrgеt_nаmе} for UTM tag;

several universal texts of the advertisement itself , suitable for the entire group of goods/services;

Basic list of negative words.

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Alexander Kuleshov
Alexander Kuleshov
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You can set up dynamic ads in Yandex.Direct with or without a feed.

Without using a feed
Advertisements are generated based on the site content. To launch an advertising campaign, a new campaign is created in the Yandex.Direct web interface.