What other types of queries are used to promote a website?

[subornaakter40]

Navigational queries


Navigational queries

Source: shutterstock.com

These are keywords and phrases fronk oil email list that users enter to navigate to pages of interest when searching for a specific site.

A common example:

Classmates

Russian users most often remember the names of sites in Russian and forget how they are written in English or transliteration. Brand keys such as "adidas" or "samsung com" also often serve as navigation search phrases.

People use such keywords to search for information on a specific resource. This means that it is pointless to add them to the search engine if they are not related to the site (there is no brand name). Of course, you can take a leading position for a navigation keyword related to another resource. However, the clickability of the site in search results will still be extremely low.

Other examples of navigational search phrases:

Megafon main page;

Moscow State University;

Volgograd official website;

comedy club website.

Unlike transactional queries, funds for the promotion of navigation keywords are allocated only by non-profit companies. The conversion of such keys will be very high provided that your site is searched for.

Information requests

Information requests

Source: shutterstock.com

Used by users looking for an answer to a specific question. It doesn't matter what resource they are on. In this case, people click on all the top sites in a row until they find a quality source of information that provides the answer they need or helps solve the problem.

Information keys contain question words (why, when, why, where, how, etc.) or imply their content:

rel canonical;

what is optical internet;

register a domain;

how to make a frame in photoshop.

In addition, informational search phrases may contain words such as “reviews”, “recommendations”, “instructions”, etc.

the most famous people on the planet;

the principle of operation of a solar battery;

LG 49SM8500 reviews.

When the search engine has not only transactional queries, but also informational ones, make news or blog pages, internal pages with articles the target ones for them. After all, visitors will want to see them.

In this case, the users' desire will most likely be limited to reading and viewing content. Commercial resources can promote such keywords and phrases in order to increase the trust of potential clients, create a reputation of high-class professionals or simply people knowledgeable in current trends in the service or product market. As for non-commercial resources, promoting informational search phrases will allow them to attract a large volume of traffic and make good money on content.