What is customer service?

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This article shows how taking good care of your customers can make all the difference. With practical tips, such as offering more personalized service, anticipating needs, and using technology intelligently, you can create genuine connections, build customer loyalty, and turn customers into true fans of your brand.
By Thiago Reis
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Transform Your Strategy and Build Customer Loyalty!

When you last contacted a company, what was your tunisia number dataset like? Were you served efficiently and had your problem resolved? If the answer was no, know that you are not alone.

The data is alarming:

Only 11% of Brazilian consumers are fully satisfied with the service they receive.
89% of customers say that a bad experience will turn them away from a brand forever.
More than 70% believe that companies could offer more personalized service, but they don't.
Around 60% face difficulties in resolving problems on first contact.
86% have stopped buying from a company due to unsatisfactory service.
These numbers show that building customer loyalty is more than a choice — it’s a strategic obligation for companies that want to stand out in the market.

Why Do You Need to Prioritize Loyalty?
Not only is customer loyalty more cost-effective than acquiring new customers, it also increases profitability and makes your revenue stream more stable. Studies show that acquiring a new customer costs up to five times more than retaining an existing one. Furthermore, loyal customers spend, on average, 67% more than new customers.

On the other hand, less than 20% of companies prioritize retention strategies. This represents a great opportunity for companies that want to create a competitive edge and achieve sustainable growth.

What Will You Learn In This Article?
This is not just an article, but a practical guide to:

Understand why retaining customers is more profitable than acquiring new ones.
Apply strategies to retain customers and exceed expectations.
Create a customer-centric organizational culture.
Transform customers into brand promoters with practical methodologies.
Use tools and technology, such as AI and CRMs, to optimize service.
By the end, you'll have a complete plan to build customer loyalty, increase profitability, and transform your customer service operation .

Why is customer loyalty more profitable?
Customer loyalty reduces costs, increases revenue, and simplifies future sales processes. Here’s why:

1. Acquisition is Complex and Expensive
The process of acquiring new customers is long and involves:

Awareness: Marketing strategies to attract customers.
Education: Nurturing the customer with information until they are ready to buy.
Long sales cycle: Specialized teams and high customization, which increase CAC (Customer Acquisition Cost).
Conversion rates, especially in B2B sales, are low, between 2% to 5% .

2. Loyalty Facilitates Repurchases and Expansions
Loyal customers:

They have a shorter repurchase cycle.
They are more receptive to upsells (premium sales) and cross-sells (complementary products).
They provide greater value over time, increasing LTV (Lifetime Value).