Only 0.5-2% of B2B website visitors actually buy products from your site – in other words, 98% will not buy anything from you. This means that we are talking about an unjustified investment of resources. Therefore, it is important to use IP identification tools that allow you to identify companies viewing your site.
Using IP Identification Tools
As part of this remarketing canada email list strategy, it is recommended to use the Leadfeeder tool. As a result, you will be able to identify companies whose IP addresses were used to view your site. It is important to understand that this is not an ideal indicator of interest in your product. However, this way you can significantly increase the chances of finding a company already interested in your product.
Once the identification is complete, use a search engine to segment these firms in more detail. Or you can add their executives to your network and start the sales process through social media. You can also use tools like hunter.io to generate email addresses of similar organizations to cold-mail them.
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Using the above methods and proper key account remarketing strategies has proven to be very effective in many US B2B companies. It is best if they are complemented by a well-optimized outreach process.