Boost Your Click-Through Rate: The SEO Advantage of Sitelinks

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sitelinks – your chance to stay ahead of the curve.

Note: This article focuses solely on SEO sitelinks or organic sitelinks. It does not discuss Google Ads sitelink extensions.

What Are Sitelinks?
Revolution of Sitelinks Examples
Benefits of Sitelinks on Google
How to Add Sitelinks in Google Search?
How to Find Sitelinks?
What are sitelinks?
First introduced by Google in 2006, sitelinks are links from a south africa number dataset domain grouped beneath a text result on the search result page. These additional links, generated by Google's algorithms, allow users to quickly browse the most relevant and informative pages of a website. Their goal is to lead site visitors directly to the content they are looking for.

Revolution of sitelinks examples
Over the years, SERP sitelinks have evolved as Google worked to offer more sophisticated ways to enhance search results and improve user experience.

Expanded sitelinks
The primary type, known as expanded sitelinks, was introduced by Google in 2006. These are a bunch of links shown under the main search result, and they take you straight to particular pages on a website.

For instance, when you search for “Netpeak Journal”, you might see various related subpages right under the main link. This makes it simpler for users to find precisely what they need:

This makes it simpler for users to find precisely what they need

Expanded sitelinks increase the chances of a user clicking on one of the links.

One-line sitelinks
In April 2009, Google introduced one-line sitelinks, a more compact version of the original sitelinks. These show up as a single row of links below the main search result and offer fast navigation choices without cluttering the SERP too much: