Ways to Reposition a Company

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If the circumstances are such that you are faced with the need to reposition the company, then we can offer 5 ways to do this. Here is a description of each of them.

Switching to another circle of clients

An example is the well-known direct mail marketing for personal injury email list Gillette (yes, "there is nothing better for a man"). And what did they suddenly throw on the market? Beautiful, cool women's razors Venus. The profit was calculated in numbers with a huge number of zeros.

Moving to a narrower niche

A simple example: if a person feels that his vision has become worse, he will go to the doctor. And, of course, not just any doctor, but an ophthalmologist who is a specialist in this narrow field - therefore, he can be absolutely trusted here.

The same principle applies to any field of activity. For example, consulting. Some form sales departments for any company that applies, while others take on only the construction sector. Still others specialize only in selling construction equipment.

Using the product in a non-standard area

Of course, here you need to think carefully, turn on your imagination, fantasy, intelligence and find special, unusual ways to sell your product (service).

Who could have imagined, for example, that at one time hemp was used to make ropes (and they were of excellent quality) and clothes? It was much later that it began to be used in a slightly different way. Or take cucumbers. A vegetable, a food product, from which they began to produce cosmetics, to use for the treatment of diseases, even hemorrhoids (it gets to the point of being ridiculous, but it is a fact). And there are many similar examples.

5 Ways to Reposition a Company

Moving to another product category

Example: one network company offers an expensive product in bright, beautiful packaging for body shaping. Simple sports nutrition costs three to four times less. And no one would even think that the company initially sold a product with the same composition, but helping to gain muscle mass. That is, its buyers were those who wanted to build muscle. The product was repositioned, and voila: now it is bought as a food supplement by people who want to get rid of excess fat.

Positioning the company's product as a service

This is not so difficult to do, especially for those whose activities are already related to the sale of goods. As an example, a music store. After all, you can not only sell everything necessary to people involved in music, but also start training or even producing musicians (who you will not have to look for long, because they are already buying goods from you).

Thus, your task is to form in the consumer's mind the impression of your product as something unique, desirable, and advantageously different from other offers on the market. When developing a brand strategy, the main emphasis is on identifying the most suitable niche for its development, where you can form and maintain a strong position not only for the product, but also for the entire business (with the help of well-thought-out marketing measures). Put in enough effort, try to do everything right, and the result in the form of impressive profits will not take long to come.