Be Mindful That YOU Set The Tone

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“I used to think corporate culture didn’t matter. Discussion of vision, mission and values was for people who couldn’t build a product or sell it! We had work to do and this MBA BS was getting in the way! And then my first company failed…because we had no meaningful purpose to create team unity to fight through the tough times.”

In his bestselling book, Leaders Eat Last, author Simon Sinek reinforces the importance of culture when it comes to overcoming adversity. He states:

“The strength of the culture, and not the size of its resources, determine an organization’s ability to adapt to the times, overcome adversity, and pioneer new innovations. When a strong Circle of Safety is present and felt by all, we do what we do best. We act in the manner for which we are designed. We pull together.”

If you’re a sales leader looking to help your company grow by investing in the power of culture, here are five critical tips:



My friend Molly Graham knows a thing or two about egypt telegram data culture. An early employee at Facebook, she was also the COO of Quip which was acquired by Salesforce in 2016 for $750 million. There she worked closely with CEO Bret Taylor, who went on to become, until recently, co-CEO of the $150B giant.

In a post in FirstRound capital, she states that 80% of company culture is defined by organizational leaders. It shares a story from the early days of Facebook where CEO Mark Zuckerberg used the “one of us” to help codify their culture. As part of this exercise, Zuckerberg wrote a list of characteristics he felt described what it meant to be a member of the Facebook team. It included qualities like, a very high IQ, a strong sense of purpose, a relentless focus on success, and enjoys changing and disrupting things.

While these descriptors went on to build the foundation of the company culture rewrite, it’s clear that many of them reflect the personality of Zuckerberg himself.

Like it or not, as a leader you need to be extremely mindful that you set the tone for your team. What you believe, how you conduct yourself, and the behavior you tolerate will be directly reflected by your crew.