What Does LGPD Mean?

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Have you heard of LGPD but still don't know what it means? This article will help you understand the subject better. If you have a company, this acronym will probably be part of your routine.

Basically, this legislation aims to protect the population's personal data, so it is necessary to adapt organizations' processes according to the law's guidelines. Check out the article!

Origin of LGPD
To understand what LGPD means, it is important to first talk about the GDPR (General Data Protection Regulation), known in Brazil as the General Data Protection Regulation, which came into force in 2018.

The GDPR is a set of rules that emerged to jamaica number dataset the privacy of European Union citizens by protecting their personal information, particularly with regard to how companies deal with the storage, use, processing and sharing of this data.

The main idea is to give the data owner (i.e. the individual) more control over their own data, allowing them to know and limit the purposes for which they are used and disclosed.

Understand what the General Data Protection Law is
In Brazil, the LGPD — General Data Protection Law — acts as a mirror of the GDPR, but adapted to national legislation. It is already in force, so it is crucial, as a manager, to pay attention to the details and rules when collecting customer information .

The main focus of the law is on the use and storage of personal data by companies, as well as the classification of the information itself. See below:

LGPD and user rights
The legislation is aimed precisely at protecting the user's right to privacy and the control they have over their information, even after voluntarily offering it to companies.

For example: an individual may, upon noticing that their data has been used without their consent somewhere, demand the removal of the content and also the information from any databases in which they are present.

If you wish, you can also contact the company to find out what data it holds about you and request that one or more pieces of information be removed from the database.

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But after all, what data does the law protect?
There are many types of data that are classified and protected by the LGPD, including ID, CPF and driver's license numbers. But that's not all! All information that is considered sensitive, that is, that allows someone to be identified and discriminated against, is part of the guidelines.

Therefore, according to article five of the Law, companies need legal bases and consent to access and process data involving:

racial and ethnic origins;
religious details;
membership of organizations;
political or philosophical opinions;
health;
sexual orientation;
gender identity;
and biometrics.
Did you enjoy learning what LGPD means? Check out our LGPD infographic with the main concepts and learn more about how to deal with data by reading the articles on the TargetData blog !