How many negative reviews do you have to read to decide not to buy?

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Engaging with the audience: finding long-term trends and the impact of negativity Wordstat update: we waited and waited
Good news : Wordstat from Yandex helps you better understand your audience and see long-term trends.

The news is even better : the company has been testing an updated version of the service for six months, and it recently became available to all users .

In the updated Wordstat, users can find advanced features for studying search query statistics, additional data collection filters, and tools for working with them.

Point of no return: how many negative reviews does it take to abandon a purchase


Markway and Anketolog conducted pakistan consumer email list a study, according to which more than 40% of Russians reported that they would change their mind about purchasing a product or service if they read four to six negative reviews.

Of course, the most popular platform for studying reviews is marketplaces - 78% of respondents search for and analyze them there.