How to choose the right contractor for internet marketing?
The choice should be made by managers/owners or marketers who understand the goals of the business.
Before making a decision, define the business goals (BG) of the company, the goals of Internet marketing (IM), and then translate the BG and IM into an Internet presence strategy, which includes requirements for the site, an initial set of channels and attraction tools, a system for evaluating the effectiveness of the site and each attraction channel.
Choose a contractor who uses a systematic approach. A professional contractor not only does his job, but also teaches you how to develop e-marketing in your organization. To analyze the results of IM, he uses a single analytical model, with the help of which you can not only evaluate the results of IM, but also change the effectiveness of individual attraction tools.
If you decide to work with an SEO company, make sure that you pay for its services according to a "fair scheme", which includes payment for: compiling a full semantic core of the site; searching, obtaining, filtering and supporting the exchange link mass; working with the site; working with content. For each of the specified types of work, you should receive separate reports.
that the goals of your online presence are an integral part of the company's business strategy, and they should be mexico consumer email list determined by you, not an SEO company. And these goals cannot be expressed in calls, number of visitors, TOP positions, conversion and other types of "guarantees" actively offered by the market. Business needs to fulfill its key goals, and these are not necessarily sales.