Let's take as an example a company that manufactures some equipment with the main goal of attracting dealers and distributors. If the landing page simply contains a product catalog, then after launching traffic to it, it will not be possible to see a large number of conversions.
The decision maker, the target user, after looking at the catalog, will not understand why he should become a dealer, what are the advantages of the offered product, what percentage he can earn.
Therefore, it is better to develop a separate landing page and reflect on it:
all the benefits and advantages of accepting the offer;
main differences from competitors;
potential profit of the dealer, etc.
It would be useful to conduct a kenya consumer email list survey of the target audience before creating a landing page, for example, talk to an existing dealer and find out what he paid attention to when choosing a partner and product, what “pains” he can highlight.
: we hold a briefing with the customer, analyze the target audience, identify needs and make sure that the landing page “covers” them.