How to analyze multi-channel sequences. Reports in analytics

[nusaiba129]

Path to reports: conversions → multi-channel

Report 1. Sequence Length
Shows how many times a user visits india consumer email list a site before performing a target action.

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Set parameters:

Select conversion.
Type - all.
Interaction type - all.
Days until conversion - maximum 90.
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In the example, we have selected only one conversion type - transactions.

Here, 42% of purchases occur on the first visit to the site. The remaining 58% occur after several visits:

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For most businesses and for conversions to purchase, these are typical numbers. For free actions, the statistics are different. Of those who sign up for email newsletters or download free content, 90% do so on their first visit to the site.

If more than 90% of conversions occur on the first visit, you don't need multi-channel sequences.