Cold mailing – to put it simply – is sending specific information with selected content to a selected group of recipients via e-mail correspondence.
For example, this is how you can capture the essence of cold mailing in one sentence, but it would be a huge simplification that does not allow for the development of important features that distinguish effective cold mailing campaigns.
Meanwhile, cold mailing is one of the basic channels twitter data of the B2B lead generation process .
So let’s try to take a closer look at the whole issue…
In particular, it should be noted that cold mailing refers mainly to B2B recipients and is unfortunately often confused with mass mailing. This immediately causes bad associations, with a large number of unsolicited messages that arrive in the email boxes of "random" recipients.
This is a myth that needs to be debunked from the very beginning, as effective cold mailing only contains appropriately prepared information intended for a precisely selected group of target recipients .
How to prepare a cold mailing campaign
The key to running a cold mail campaign is a properly prepared database of target recipients. Such a data set for each cold mail campaign is prepared individually. This is an activity that requires a lot of work and therefore time, but it is worth doing it thoroughly, because in the end it will have a direct impact on the effectiveness of our campaign.
Since cold mailing is used in the B2B lead generation process, let's focus on this target audience.