Letter No. 1
In the first email, politely remind the visitor that the product is reserved for them and awaits action. This email consists of a small text, an image of the product, and a CTA button.
Letter No. 2
In the second letter, offer free shipping, a small discount, a great deal that motivates the customer to make the right decision. Remind them that after a certain time the product will be removed from the reserve, and the quantity of the product is limited.
See below the abandoned france consumer email list cart chain from OZON.ru.
. OZON.ru warns that the quantity of the product is limited and the reserve does not apply to them until the order is placed. Below we see a cross-sell - a selection of products from the same category as the selected ones.
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The subscriber receives the second letter from the chain 7 days later. OZON.ru urges to complete the order, indicating the number of buyers per day. And again, a cross-sell.
The first letter arrives the day after adding the product to the cart
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