Mobile apps are increasingly used for shopping

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2. Development of own applications

:

Shopping is the #1 feature in mobile apps
More than 20% of all purchases are generated in apps
In-app purchases are made czech republic consumer email list more frequently and tend to involve larger quantities of items
With statistics like these, it's no wonder Sociomantic decided to shift all efforts from PC to mobile apps.

To attract users to its application, a company must work in two directions:

Stimulating app installation
Increase loyalty
The last point is especially important for building a long-term strategy . Consider that 2/3 of apps are never used after installation, and only 16% of apps are used a second time.

The average customer retention rate rarely exceeds 50% and depends on the subject matter of the applications:

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Conclusion
At the top of the sales funnel, focus on attracting the most relevant users who are most likely to take the desired action.
For retargeting, come up with personalization with the most relevant messages.
Explore customer lifetime value and its impact on CRM.