How to Create an SEA / Adwords Ecommerce & Shopify Strategy

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Making your online store stand out in the world of digital marketing, with the huge competition that exists, is complicated to say the least. However, it is not an impossible task since we have different tools and many platforms at our disposal that make the task easier. Some of these are Google Adwords or Facebook Ads. Both work in very different ways and can provide support for tasks such as email marketing and other similar actions.

These tools make it easy to use ads to attract traffic, promote your brand, and more. This is what is known as paid media. What we are going to talk about in this post is how interesting a paid media or SEA strategy can be.

What is SEA?
Within the digital marketing sector, the term SEA is not one of the most well-known. At least not as well-known as SEO. As you may already know, SEO is responsible for optimising websites and cyprus number dataset stores to comply with search engine algorithms in terms of technical aspects and content.

SEO is key and irreplaceable. It is the most organic base from which we can grow an online business, making it a reference site for engines like Google or Bing. Being well positioned is a very big door from which we can start to get good volumes of traffic.

But let's continue with SEA, which is often confused with SEM. But the truth is that SEM encompasses SEO and SEA. Let's see what the acronyms of each one mean and understand it better.

SEM = Search Engine Marketing, and includes:

SEO= Search Engine Optimization (content optimization to capture traffic in search engines)
SEA= Search Engine Advertising (content optimization for paid media)
In Spanish, we would call SEA paid advertising on search engines. Pay close attention to the word "paid," since you will always have to pay the search engine on which you want to appear and carry out any strategy. In short, in order to develop an ambitious or modest SEA strategy, you will always have to go through the Google Shopping or Bing checkout.

What's more, SEA - paid search engine optimization - is the main source of income for the various search engines.

But what is the SEA?
Surely you have ever done a search for a product on a search engine and seen that those items appear in different stores without having to enter them, right on the search page itself, as we see in the example image.

Paid media strategies

These are the SEA ads. They can appear in text or image form, depending on the services contracted. But what you should always keep in mind is that they will appear just when users or potential customers do their search on a search engine, without having to enter the different online stores.

The only drawback we can find when developing an SEO strategy is obvious: it is not cheap. Google or Bing, to name two of the most powerful and most used engines, have different rates for this type of service. Don't forget that, as we have said, this is the main source of income for search engines.