What you need to consider before implementation

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Result: increase in the number of targeted applications


You should expect the cost per click to increase, as these are the most popular queries that everyone is trying to target. Accordingly, the auction here is high.
Be careful when setting up campaigns. If the ad is set up incorrectly or the landing page does not meet the request, there is a high risk of wasting your budget.
Adjustments to the target audience portrait
It is necessary to constantly analyze user data:

who visits the site: their gender, age, solvency;
what target actions are being performed;
from what devices they interact with your ads and site, etc.
This way you can adjust your advertising campaigns australia consumer email list - lowering them for those who perform targeted actions and vice versa.

Results:

Reducing the cost of a lead.
Reducing the budget while maintaining the number of leads by cutting off non-target audiences.
What to consider before implementation.