How is media advertising effectiveness measured?

[nusaiba129]

How is media advertising effectiveness measured?
Read: 817
#ppc

Completo Editorial
Completo Editorial
September 15, 2014
Content
Case from Completo: How to reduce the cost of contact by 5 times with a budget amount half the original?
Until recently, media advertising on the Internet resembled advertising on television. The advertiser selected the media channel (websites, banner networks) where the media (banner, video) would be shown, the number of impressions, the time for showing, and possibly some other targeting settings.

Today the process has started to change, but the absolute majority of armenia consumer email list Russian media placements still work in the "television" format, which is sad and acceptable only for very large advertisers (usually FMCG brands), who can easily not notice the "drain" of budgets. For all other types of business, we recommend approaching media advertising wisely.

What is important to know about media advertising:
1. There is an upward trend towards targeting the visitor (audience) rather than the advertising platform

It becomes unimportant what kind of website a person is currently on. What matters is his interests and previous actions.

But this is only the beginning of the trend. In fact, most placements (especially large ones) in Russia are done "the old way".

2. Banner blindness

"Banner blindness" is a trendy phrase used to explain the current problems of media advertising - the psychological effect of being immune to unnecessary banner ads on websites.